The 14-Day Prove-It: What Actually Happens When Novo Goes Live on Your Phone Line

When I say "14-Day Prove-It," what does that actually mean?

Here's the exact process, day by day, with real numbers from a real Houston HVAC contractor.

Before Day 1: Application & Setup

1. You submit an application (or call (832) 737-0525)
2. I review within 24 hours — looking at call volume, service area, current systems
3. If it's a fit, we schedule a 15-minute kickoff call

What I check:

• Do you get 8+ after-hours calls per week? (Minimum threshold)
• Are you a Houston metro HVAC contractor? (Our only vertical right now)
• Do you use Google Calendar or similar for scheduling?
• Is owner decision-making fast? (No committees, no partner approvals)

If you don't meet the threshold, I tell you upfront. No hard sell.

Day 1: Go Live

What I do:

• Set up call forwarding from your business line to Novo
• Configure your service area (zip codes you cover)
• Set emergency thresholds (what constitutes "call the on-call tech")
• Connect your calendar
• Program your pricing model (so Novo can answer "how much" questions)
• Record a custom voice greeting in your brand voice

What you do:

• Test the line with a dummy call
• Confirm calendar integration works
• Provide your on-call tech's number for emergency forwarding

Time required: 30 minutes. Most of the work is on my backend.

Days 1-3: Learning Phase

Novo is live but still calibrating. I'm monitoring every call, tweaking prompts, adjusting the voice and language.

Day 1-3 activity:

• 5-15 calls answered
• I review transcripts within 2 hours
• Minor prompt adjustments (price phrasing, calendar logic)
• You get a text summary of each call

What customers experience: A professional voice that answers, qualifies, and books. If Novo can't handle something unusual, the call forwards to you.

Day 7: Midpoint Check-In

I call you. We review:

• Total calls answered: __
• Total bookings: __
• Emergency forwards: __
• Average call duration: __
• Any issues or missed bookings: __

Sample Day 7 report from a real client:

| Metric | Number | |--------|--------| | Calls answered | 41 | | Bookings | 12 | | Emergencies forwarded | 3 | | Average call | 2.4 min | | Missed bookings | 1 (customer wanted same-day, no availability) |

"Wait, 12 bookings in 7 days?"

Yes. This contractor was missing 8-12 after-hours calls per week. Novo captured them. Half of those were bookings.

Days 8-14: Full Operation

Novo is tuned. She's answering consistently, booking correctly, forwarding emergencies. You're sleeping through the night.

Day 8-14 activity:

• 30-60 calls answered (depending on your volume)
• Booking rate stabilizes
• No more manual review (unless you want it)
• I spot-check 5-10% of calls for quality

Day 14: The Revenue Assessment

This is the critical moment. Here's what you receive:

The Day 14 Report:

1. Total calls answered: How many Novo handled
2. Total bookings: How many appointments booked
3. Estimated revenue: Bookings × your average ticket × close rate
4. Emergency captures: How many urgent situations were diverted from going elsewhere
5. Voice recordings: Sample calls if you want to hear
6. My recommendation: Keep Novo, adjust Novo, or remove Novo

Example Day 14 Report:

| Metric | Value | |--------|-------| | Total calls answered | 89 | | Total bookings | 26 | | Estimated revenue (at $1,200 avg × 35% close) | $10,920 | | Emergencies captured | 7 | | Annual revenue projection (at this pace) | $284,000-327,000 | | Recommendation | Keep — Novo is capturing significant revenue |

The Decision

At Day 14, you have three options:

1. Lock in at $10K/year: Novo stays live, you start billing
2. Extend the Prove-It: Rare, but available if you need more data
3. Clean exit: I remove Novo, transfer any captured contacts to you, zero charge

If you choose clean exit, there's no follow-up sales call. No guilt trip. I'll even refer you to a different solution if Novo wasn't a fit. The goal is finding the right fit, not forcing a sale.

What Clean Exit Looks Like

If Novo isn't a fit:

• I disable call forwarding within 24 hours
• You receive all captured contact info
• No charge, no contract, no obligation
• I might ask for honest feedback, but no pressure

One contractor chose clean exit because his call volume was too low (3-4 per week). I told him Novo didn't make sense for him yet, and he should call me back when he hits 8+ weekly. No hard feelings.

Why Only 5 Spots

I review every call personally during the Prove-It. I tune prompts, fix edge cases, adjust the voice. This doesn't scale infinitely.

Five clients means:

• 500-1,000 calls per month to review
• 20-40 hours of prompt tuning
• Personal attention to every edge case

If I took 50 clients, quality would drop. Your calls would suffer. The results wouldn't justify the price.

Five spots. That's it.

What It Costs You Right Now

Nothing. Zero.

The 14-Day Prove-It is genuinely free. You see your numbers. You decide.

The only cost is the time you spend in the kickoff call and Day 7 check-in — about 45 minutes total.

For that, you get:

• 14 days of captured after-hours revenue
• A detailed revenue assessment
• Clarity on whether Novo works for your business
• Zero obligation

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Ready to see your number? Call (832) 737-0525 or apply at primolocal.org/apply. 5 spots only. $10K/year locked forever.