What is Novo and how does it work?

Novo is a 24/7 Revenue Recovery agent that answers every after-hours call, books appointments directly into your calendar, qualifies leads, forwards emergencies, and backs up your front desk during business hours. Built for Texas HVAC contractors who lose revenue to voicemail.

How much does Novo cost?

Novo costs $10,000 per year flat. No monthly payments. No per-call charges. No hidden fees. One booked job typically pays for the entire year. We cap at 5 clients to maintain quality.

What is the 14-Day Prove-It?

The 14-Day Prove-It is risk-free: Novo goes live on your line for 14 days. You see real calls answered, real appointments booked. Day 14 you review the call log and decide. If it works — $10K flat for the year. If it does not — we disconnect. No invoice.

Is Novo only for Texas HVAC contractors?

Yes, Novo is currently exclusive to Texas HVAC contractors in Houston, Dallas, Fort Worth, San Antonio, and Austin. We limit the program to 5 active clients to ensure every shop gets full attention. Expansion to other trades and cities is planned.

Why PrimoLocal Only Takes 5 Clients: The Founders Club

When I tell people PrimoLocal only takes 5 Houston HVAC contractors, they think it's a sales tactic.

It's not. It's a constraint. Here's what 5 clients actually looks like and why the limit exists.

What 5 Clients Means in Real Work

Each PrimoLocal client gets:

Custom Novo Instance: Voice tuned to your brand, pricing, service area, calendar
Personal Prompt Engineering: Every call type gets a custom prompt
14-Day Prove-It Review: Every call from days 1-14 reviewed by me personally
Weekly Revenue Reports: Call count, booking rate, missed opportunities
GBP Optimization: 12 posts/month, review management, ranking tracking
Ongoing Tuning: As your business changes (new services, new pricing), Novo's prompts update

For 5 clients, that's:

500-1,500 calls/month to review during Prove-It
200-500 calls/month ongoing for quality spot-checks
60 GBP posts/month to write and schedule
25-50 review responses/month to manage
5 weekly revenue reports to generate
Prompt adjustments as edge cases appear

That's 40-60 hours per month of hands-on work. For one person.

What Happens at Client #6

If I took a 6th client, here's what breaks:

Review frequency drops from "every call" to "spot checks"
Response time to issues goes from 2 hours to 24 hours
GBP posts become generic instead of client-specific
Prompt adjustments take days instead of hours
Revenue reports become automated summaries instead of insight

The quality drop wouldn't hurt me — it would hurt YOU. And you're paying $10,000/year for results, not a cheap answering service.

Why Houston HVAC Specifically

Novo isn't a generic AI. She's trained on:

Houston zip codes and service areas
Texas HVAC pricing norms
Houston weather patterns (emergency thresholds change by season)
Local permit requirements
Houston-specific customer expectations

(If you're wondering how Novo stacks up against traditional answering services, we broke down the revenue numbers here.)

Every city operates differently. Austin customers have different expectations than Houston. Dallas pricing is different. San Antonio seasonality is different.

If I expanded to 10 cities with 5 spots each, Novo would be generic. She'd be an answering service with a fancy voice. She wouldn't recover revenue.

One city. One trade. That's how you build something that actually works.

The Waitlist

When 5 spots are filled, I open a waitlist. If a slot opens:

Waitlist members get 48-hour priority to apply
First to submit an application gets the slot
No lottery, no randomness — first come, first qualified

Current waitlist approach: If you're interested, call (832) 737-0525. When a spot opens, you'll be the first to know.

The Pricing Lock

The $10,000/year rate is locked for Founders Club members. Forever.

When I expand (more cities, more trades), the rate for new markets will likely be $15,000-20,000/year. Founders Club members stay at $10K.

Why? Because you took the risk on an early system. You provided feedback. You proved the model works. That has value, and it should be rewarded.

What Happens After Lock-In

Once you're in:

Your rate never increases
Your features expand (every new feature goes to Founders Club first)
Your Novo instance gets priority for tuning
You get direct access to me via phone/text
You get first access to new markets (if you decide to expand your business)

The Honest Pitch

I'm not building a software company. I'm building a Revenue Recovery service that works.

The difference:

Software company: Growth at all costs, scale fast, quality dips, customer service outsourced
Revenue Recovery service: Limited scale, maximum quality, personal attention, real results

Founders Club is the commitment to the second path. Five Houston clients. One city. Results that justify the price. And for those still on the fence, here's what an average Texas HVAC contractor leaves on the table every year to voicemail.

The Counterargument

"But don't you want more revenue? Why limit yourself?"

Yes, I want revenue. But I want the RIGHT revenue. Revenue from clients who see real results. Revenue that compounds through referrals. Revenue that doesn't require me to hire a call center and become the thing I'm replacing.

If I scaled to 100 clients, I'd need:

3-5 employees
Management overhead
Quality control systems
Customer service team
Less time working ON the product, more time working IN the business

That's not the business I want to build. I'm optimizing for freedom, not revenue maximization.

How Many Spots Are Open?

As of today, this changes in real time. The best way to check: call (832) 737-0525 and ask. If spots are open, you'll hear Novo tell you. If not, she'll put you on the waitlist.

Interested in the Founders Club? Call (832) 737-0525 or apply at primolocal.org/apply. One city. One trade. Five contractors. That's it.